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  Much like the popular Tom & Jerry rivalry, there's one hell of a contest going-on between two search rivals. Google, like Tom, the giant virtual cat of the search engine is doing everything to out-do its rival Facebook who, like Jerry, is the big virtual mouse of the internet world. After Facebook's announcement made in the recent past about a new pack of features they introduced to lure advertisers, it now seems like Google's following suit.

You don't need to be a James bond to know what “Smart Competitive Intelligence” is. Well, it’s like becoming an online sleuth, which involves a bit of fooling around on the web and reviewing your competition to unearth new ways of racing ahead your rivals in search of some hard found scribes. This is coined as “Smart Competitive Intelligence” and is the reason behind effective marketing and successful social media campaigns.

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