“Content is the reason search begun in the first place”. Well, this axiom beautifully sums up the importance of content marketing in the scheme of things. The online marketer of today will tell you the importance of writing well-structured and engaging content as a key ingredient for attracting more conversions.
This is still a sort of mystery with SEO's that how to rank higher than their competitors or even to feature in the local and national SERP's. But if you think from a user’s perspective, it is very important for me as a user to feel happy when I log in or log out from a particular domain or site.