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Emotions speak louder than words!! Well, no one can deny the fact that emotions are one of the most powerful forms of communication. This is the reason why emojis have now found a place in almost all business marketing communications. And just when it seemed like they had made it to Google PLAs (Product Listing Ads), Google took a U-turn…

Google recently made some significant changes to the local search results display by reducing the 7 pack display to 3 pack. This sudden change affected several local businesses which makes it tougher for the local businesses to feature in the local search rankings. And the fact that around 73 percent of all online activity happening in the local search area, this makes it all the more important for SME's to concentrate more on local search optimization.