Just like your real presence, your virtual presence too needs to be monitored and tested on a regular basis. You need to constantly feed your web site with some great and engaging content to convert your click throughs into loyal customers. And if it doesn't function in that manner, then you need to do a reality-check of your online presence.
A landing page is like creating a first-hand impression on your page visitor before they are actually sent to your registration or sales page. Like a Hollywood movie trailer, which teases you with some great visuals, to get us hooked and watch the reel time action in the cinema halls. Landing page work on the same concept except it all happens on the click of a button.