Without some ranking system, all the world's information would be disorganized and nearly impossible to look through entirely. Google is the best in search engines because of its precise and relevant way of organizing information for any given purpose. In addition, it offers different features, like sorting information based on relevance and importance to make things more organized. The ranking…
In the world of search engine optimization, E-A-T refers to three critical facets that Google uses to rate how trustworthy a brand or website is. It stands for Expertise, Authority, and Trust. This type of rating system helps determine if a website should be considered an expert regarding specific search terms in the Google knowledge graph. If your accountant doesn't…
Influencer marketing is a helpful method to promote products by boosting brand awareness and driving more traffic to your site over social media. It can also play a massive role in boosting your search engine optimization. Different ways Influencer Marketing can impact your SEO: Influencers help in creating effective and efficient link profiles – Influencers have access to sites that…
The season of love is just round the corner as we are fast approaching Valentine Day celebrations. In the weeks lead up to February 14 the Valentine's Day Effect is quite evident in most online searches; and it's not just Google searches. People are also exploring other search options such as DuckDuckGo, Yahoo, Facebook, Twitter and Bing to name a…
Google's monogamous attitude is coming to the fore again and 2013 reports by Morgan Stanley and Macquarie Capital only serve as major proof of that. According to these reports, the search giant was paying Apple an annual fee of around $1 billion to feature as a default search engine on Safari – Apple's default premium browsing platform. Add to that…
At present, there's no one who can come even close to Google. Many experts are concerned about this fact because too much power in one hand often leads to dictatorship. But it seems like someone has become successful in sneaking through Google's fort. And that brave pal is DuckDuckGo. This is the same search engine that secured headlines when it…
2016 is going to be grand because we have seen drastic changes in 2015 & we can expect to see even more dramatic ones in 2016. There's been a long debate about privacy of the users. As people are becoming more conscious and aware about the amount of data they share with search engines and other online platforms, there's an…
YouTube is the second largest search engine and is used to share tens of thousands of news stories and interviews daily. Have you ever thought how a video gets viewed on YouTube, or let us say how does it get 'ranked' on Youtube for the people to view it? So, if a video has over 40,000 views, but with no comments will be ranked high? Or, a video with only 10,000 likes but favorited many times will be ranked higher? Or how about a video that has over 200 inbound links? So on and so forth. What really counts (factors, per say) in determing the ranking of YouTube videos?