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reddit Reddit is an open social media forum, where users vote up front to decide what’s good and what's junk from currently trending stories on the web. Links that generate curiosity levels among ‘Redditors’ bubble up towards the top of the community ranking. Reddit as such, is not your usual social networking platform and so if you are trying to leverage it for your link building campaign then you'll have to adhere to certain norms otherwise it may probably result in an embargo.