You don't need to be a James bond to know what “Smart Competitive Intelligence” is. Well, it’s like becoming an online sleuth, which involves a bit of fooling around on the web and reviewing your competition to unearth new ways of racing ahead your rivals in search of some hard found scribes. This is coined as “Smart Competitive Intelligence” and is the reason behind effective marketing and successful social media campaigns.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently” these quotes from Warren Buffett, the American business magnate, investor and philanthropist serves us a reminder or too. This is particularly true about the internet domain, where things can go amiss with a just click of a button. That's why your Online reputation management must start early before something can bring your house down. Listed below are some great online practices that you can do well to follow to protect your online brand reputation.