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snapchat

Launched back in 2011, the ever-growing advertising network of Snapchat is giving a lot of top ranked social networking giants like Facebook and Twitter a good run for their money. According to  recent Ad Age report, Snapchat's 16 months old ad business is looking at replicating Facebook's success, both in terms of popularity and market share value. In the ever-so…

google-amp-pages

It is being reported in certain media circles that Google's ambitious AMP Project, the fast moving mobile web page initiative has now gone live in mobile SERPs. There was a lot of speculation around the much awaited project, which according to AdAge's recent reports was supposed to hit the small mobile screens on February 24, 2016. And it did! As you…

apps

We have met many app entrepreneurs who made it big in the app world without spending a single penny on advertising. Some are growing with decent speed, while some have managed to enter the million dollar game without spending on advertising. While some employed social media, some made use of press publicity. Many recruited customers manually, while others won the…

apps

As an app publisher, one of your biggest concerns is to make your app stand out from the crowd. Currently, there are more than 1.5 million apps in the App Store & 1.6 million apps in Google Play Store. So how will your app stand out? Nowadays, building a great product doesn’t guarantee success. Maybe your app is offering exceptional…

google-amp-analytics

It's great news for advertisers! Google's much awaited & ambitious AMP Project will have the backing of Google Analytics. This actually means that you can now track through your Google Analytics whether the improved mobile experience with faster loading pages is having the desired effect on your target audience. Google's yet to be released and highly publicized AMP project was…

apple

Yahoo's online research arm, Flurry came out with the year's top holiday mobile stats. These stats show one of the premium smartphone manufacturers i.e. Apple Inc. topping the device table but slipping down a bit from its previous year's outing. Apple Mobiles, which managed about half of all the device activations over 2015 holiday season, was followed by the South…

mobile-shopping

End of the year sales and a week long Holiday Season are pretty good reasons for shoppers to embark on a shopping journey. But wait, don't go anywhere because you can now track most of these smart online shoppers shopping at one particular online destination i.e. Amazon.com. Well, that's what the online retail giant reports. It has observed that more…

mobile-shopping

  While smart shoppers were busy bidding for the best online Black Friday deals across various e-commerce portals, they were unaware that their online gadget behavior was being scrutinized. It's an understandable fact that smart phone searches have a bigger say in our daily activities, right from finding physical store locations to checking out store working hours and comparing product prices while browsing through various product categories.

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