It's great news for advertisers! Google's much awaited & ambitious AMP Project will have the backing of Google Analytics. This actually means that you can now track through your Google Analytics whether the improved mobile experience with faster loading pages is having the desired effect on your target audience. Google's yet to be released and highly publicized AMP project was…
As per Google's monogamous approach, it always gives first preference to its array of services and then it serves its competitors. So whenever there's a new app being launched or an update is introduced, it always first comes out through its platform and then it follows the suit with others. That is the reason why iOS users are now seeing…
If comScore's latest report is anything to go by, then it's Bing and not Google who is gaining mileage in terms of search engine popularity. On the other hand, Google the No.1 ranked search engine is slowly losing both, market share value as well as volume in terms of Google searches being made. Compared to last year, Google's search tally…
Google's monogamous attitude is coming to the fore again and 2013 reports by Morgan Stanley and Macquarie Capital only serve as major proof of that. According to these reports, the search giant was paying Apple an annual fee of around $1 billion to feature as a default search engine on Safari – Apple's default premium browsing platform. Add to that…
Google had filed for a new patent sometime back which may not go down well with the Social Media Marketing community. The new patent, an 18 page pdf file that the company recently received can easily act as a game changer. This will not only help online users, businesses and brands with their social media posts, but it will also…
It seems like Google wants to embark on a new search journey in a brand new style by revamping its webmaster portal. It's not such a bad idea, considering the fact that last year was not such a great year for the search giant and a part of the blame goes to Google's webmasters as well. Hence, starting the New…
If you feel installing apps on your Android device is a bit of a cumbersome process, then it seems like Google has your back. Well, that's true! Now, you can bypass Google’s Play Store and directly install apps from search results. To install an app all you need to do is open the Google app and search for your favorite…
Google AdWords is always sort of a serious business because of the money involved. Every business owner & marketer tries his level best to grab the attention of the targeted audience by providing facts & exact offerings via ads. However, sometimes it gets really boring. A searcher is used to seeing a lot of ads and so to stand out…
Google, in its efforts to clean-up its Search Results, has recently announced that it will bid adieu to several exhausted Search APIs in the month of February, 2016. This new development means that five of Google's major Search APIs, which includes Patent API, News API, Blog API, Video API, and Image API will cease to exist from next month. Google…
In a surprise development, Google Panda - the antispam element was inducted as one of the integral parts of Google's core ranking algorithm system. This means that the anti-spam algorithm element, which was launched five years ago, will now act as a core member of Google's algorithm family. It's still not clear exactly when this development took place but there…