Campaign measurements are highly essential when it comes to development & while we look to attain a commanding presence in search. Upgradation of campaigns would be close to impossible without a prospective, planned and a steady measurement structure. Amidst all of this, the manner in which you measure can be incorrect.
Hey, Advertisers have you got your FOMO report? Well, if you are one of the subscribed Advertisers of the Google’s Shopping network then the report is out in open and in time before embarking on the holiday season. But if you are still confused about what exactly FOMO (is “Fear Of Missing Out”) then for your information FOMO is often used in the social media context and relates to “Search” and “Shopping” terminology.
To create an effective PPC campaign, the first thing we check is how the AdWords account is setup. Besides the settings, we also ensure that the PPC campaign we are creating is precisely filtered. This is a must in order to ensure that your ad is going to the right audience and your investment is going to repay you. We have seen that many people fail to set filters which affect the outcome of a campaign, negatively!
Just like your real presence, your virtual presence too needs to be monitored and tested on a regular basis. You need to constantly feed your web site with some great and engaging content to convert your click throughs into loyal customers. And if it doesn't function in that manner, then you need to do a reality-check of your online presence.
In the mid 1990's webmaster and content providers began to actually optimize sites for ranking higher. With the inception of Google AdWords back in 2000, things started to shape up quite effectively for the SEO Industry. And after more than a decade of its existence, more paid search platforms are coming into existence making the life, all the more difficult for the account managers.
In this highly competitive virtual world, generating quality web traffic is a must for survival. But still it’s become a sort of mystery for a lot of high and small end businesses. And the only key to encode that mystery is to search for high ranking keywords. That's the reason why a lot of high end businesses are searching for highly competitive keywords, but only to attract a few dozen visitors to their sites.