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In the last couple of years, Google's search capabilities came under the scanner because of some new and existing search players such as DuckDuckGo, Yahoo and Bing network. Despite facing some stiff competition, Google searches still rule the roost when it comes to attracting large mobile search traffic. Search and Digital Marketing Agency Merkle’s First Quarter Digital Marketing, 2016 report…

Great news for businesses, especially the SMEs! They no longer need to fear Google's upcoming Panda/Penguin updates. In case your online presence was hurt badly because of Google's past algorithmic updates, such as Penguin/Panda updates, then the good news is that other algorithm updates can help enhance the search ranking of your site. So, if you are left scratching your…

Google served notices to webmasters last week, stating that it has decided to penalize sites with unnatural outbound links. Google's mass manual action message to webmasters turned out to be a brief warning to blogwriters to disclose nofollow links when reviewing gifted products online. In a brief message, Google warned bloggers to “nofollow the link, if you happen to link…

It was February 24, 2016 when Google's much awaited AMP project went live for specific mobile searches. Post that, businesses, especially those without a mobile-friendly presence were a bit concerned whether Google was going to make it a major ranking factor to get ahead in searches. Google then surprised advertisers by rolling out AMP enabled Google Search Analytics reports which…

If not Google, then what? If you happen to ask this query to businesses then most of them would get a heart attack! Because most businesses are Google based advertisers (we actually don't want that to happen). Frankly speaking, we're so habituated to or dependent on Google searches that we don't care to try any other of the plethora of…

Google now knows what's the “Best” and “Cheapest” option available to you, when you do a Google search for a restaurant in your vicinity? Well, it's true. Google has recently added support for “Search Autofilters” in its Search Ranking Algorithm that takes into consideration phrases such as “Best” and “Cheapest” before revealing information related to “Local Restaurant Searches”. The newly…

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