Facebook and Google's rivalry for the dominance of virtual world is universal and both giants ensure that they leave no stone unturned to get ahead of the other. This time Facebook is taking on Google's search capabilities by introducing a universal search option and include public posts in its search result suggestions.
We all are familiar with the term “Going Viral”. Explaining what's “Viral content” will be like challenging your common sense and even basic understanding regarding the internet. But I think you may be interested in knowing the secret recipe for creating viral content. I mean who in the world would not like to create a bigger impact with their content.
Facebook Partners with AdRoll and Constant Contact to Empower Small Businesses In its ongoing quest to expand its advertiser base, Facebook is making significant strides to attract small and medium-sized enterprises (SMEs). The social media giant recently announced partnerships with AdRoll, a leading retargeting platform, and Constant Contact, a comprehensive email marketing solution. These initiatives are tailored to meet the…
A quality asset that can be incorporated in a social strategy. Yes, 'polling' is exactly what we're talking about. Moving on, we've showcased the reasons that'd make it a part of your campaign. Let's look at what they have to say.
Reaching to the top is less difficult as compared to staying at the same position till long. The social media giant “Facebook' that changed the way we connect with our family, friends and nowadays customers has managed to remain at the top position due to several reasons. Top of them all is “Frequent Updates”. They update frequently and also introduces new features every once a while.
Bounce rate is one of the most misunderstood metrics in web analytics. For many marketers and website owners, seeing a high bounce rate can cause unnecessary concern, leading to the assumption that users are not finding value in their content. However, when analyzed properly, bounce rate can provide critical insights into user behavior and the performance of your website content.…
After back to back pullback of G plus and G plus photos earlier this year, it’s now turn for the removal of its less utilized voice search command feature on the desktop version of its chrome browser. Yes, you got it right, we are talking about “OK Google”.
Mastering Content Marketing: Insights and Lessons from Apple – Brought to You by Agency Platform Content remains the undisputed king in digital marketing, with no shortcuts that can replace its effectiveness. But while many marketers acknowledge this fact, the challenge lies in creating content that truly engages and resonates with audiences. Take inspiration from one of the most influential brands…
The social media world is gearing up for the showdown of another mega contest. This time the No.1 social referral site i.e. Facebook is challenging the Google's most popular video uploading solution i.e. YouTube. Facebook's rivalry with Google is not new. In fact, it was the search giant who through his monogamous approach of competing with everyone initiated it in the first place.
Guess which spot every business owner wants to secure in search engine results pages? The unambiguous and obvious answer is Number One. Almost everyone out there is striving to get the number one spot for evident reasons. As per the 2014 survey from Advanced Web Ranking, second and third pages of Google only receive 5.59% of click-throughs, while the number one spot received a whopping 31.24% click-troughs. And even before the survey everyone was well aware from the benefits of #1 spot.