Category Archives Mobile

Google Will Penalize Websites That Hide Search Content Behind An App Interstitial

Dave Thompson
September 15, 2015
5757 Views
Like

Adhering to the Motto of providing the user with the best possible search experience, Google got tough on mobile app interstitials. In their recent blog, they stated that “When it comes to search on mobile devices, users should get the most relevant answers, no matter if the answer lives in an app or a web page”.

Dave Thompson
August 7, 2015
19983 Views
Like

A recent Google study revealed that the mobile searches have finally surpassed the desktop crawls. But on contrary, there are a lot of brands and companies, who still don't have a mobile friendly website as yet. Post 21, April 2015, there was a flurry of speculation over the impact of the update, which is termed as the “Mobilegeddon” effect. After the algorithm update, Google announced that the mobile friendliness of a website would become a ranking factor. But unlike previous updates, Google outlined clear criteria for the website to comply.