In the fast-paced world of social media advertising, brands are constantly on the lookout for innovative ways to engage users and maximize their ad spend. With platforms like Google, Facebook, and Instagram already offering popular carousel ad formats, it was only a matter of time before Twitter joined the trend. While Twitter has been testing carousel ads for over a…
The two factors that are very much important to businesses from SEO point of view are – the overall web traffic to their site and the number of referring domains pointing to the site. Besides contributing heavily to the search ranking of a site, a recent study suggests that there's a positive co-relation between the two. To find the correlation…
After testing a new format for Text Ads, Google reportedly will be rolling out lengthy text ads in SERPs across all the devices, by the end of this year. Removing the ads on the right-side trail has allowed Google to be more flexible with the display of text ads, meaning more characters which look the same across all devices. The…
During the recently concluded I/O developer conference, Google revealed that it's long search handle conducts trillions of searches every year. The last time Google made its search volume figures public, was three years ago when it reported around 1.2 trillion searches in 2012. Without revealing the exact number of search volume, Google mentioned that they're conducting around trillions of searches…
Now, it's no longer a tedious and cumbersome task to track the combined visibility of multiple online properties such as the mobile site, desktop site and the mobile app. The reason being, Google recently introduced a new feature called property sets that enables you to group multiple Google properties (including both apps and sites) to get a collective insight of…
Simplifying Conversion Tracking on Bing Ads: Introducing the Universal Event Tracking Tag Helper In the fast-paced world of digital marketing, tracking conversions and creating effective remarketing lists are essential for successful ad campaigns. To make this process more streamlined, Bing Ads has introduced a powerful tool—the Universal Event Tracking (UET) Tag Helper. This new feature is designed to help marketers…
Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…
Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…
Google's now providing site owners with an opportunity not only to stand out in search results, but also to attract more targeted traffic to their sites. The reason being, Google recently introduced a new section to Google Search Console called “Rich Cards”. This section will display data related to Rich Snippets, App Indexing, AMP, schema and other ways through which…
Alphabet Inc., the parent company of Google, recently surpassed Apple in market capitalization, with Alphabet reaching a market cap of $498.56 billion, edging past Apple’s $496.69 billion. This shift marks a significant moment in the technology industry, as Google’s influence grows, particularly through its Android operating system. While Apple continues to lead with its premium iPhones and other devices, it…
