1. Introduction
These Terms of Service (“Terms”) govern your access to and use of our website, digital marketing dashboard, software tools, white-label marketing services, and related products and services (collectively, the “Services”).
By accessing our website, registering an account, purchasing a service, or using our platform, you agree to these Terms and our Privacy Policy.
If you use Agency Platform on behalf of a business, agency, or other organization, you represent that you have the authority to accept these Terms on its behalf.
If you do not agree to these Terms, you should not use our Services.
2. Services Provided
Agency Platform provides digital marketing software, reporting tools, and white-label fulfillment services for marketing agencies, consultants, resellers, and businesses.
Our services may include:
- Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
- Pay Per Click (PPC) advertising management
- Social media marketing and management
- Website design and development
- Affiliate marketing management
- Link building and local citation services
- White-label dashboards, analytics, and reporting
- Digital marketing audits and related tools
- Other marketing and technology services offered through our website
The features, deliverables, pricing, and scope of each service are determined by the applicable package, proposal, order confirmation, or written service agreement.
Agency Platform reserves the right to update, modify, improve, or discontinue particular features or service offerings, subject to applicable contractual obligations.
3. Account Registration and Responsibilities
Certain Services require users to create an account.
When registering, you agree to:
- Provide accurate and current information.
- Maintain the confidentiality of your login credentials.
- Use your account only for authorized business purposes.
- Notify Agency Platform promptly of suspected unauthorized access.
- Ensure that users accessing your account comply with these Terms.
You are responsible for activities performed through your account to the extent permitted by applicable law.
Agency Platform may restrict or suspend access when reasonably necessary to address security threats, suspected fraud, unlawful activities, or material violations of these Terms.
4. Free Trials and Membership Plans
Agency Platform may offer free accounts, promotional trials, and optional paid membership plans.
The applicable trial period, membership benefits, billing frequency, and subscription fees will be communicated at registration or purchase.
Trial access may be subject to feature limitations or usage restrictions.
Paid memberships may provide access to additional tools, reports, audits, discounts, or other benefits, depending on the selected plan.
Unless otherwise stated in the applicable offer, membership fees and service fulfillment charges are separate.
Any automatic renewal terms, billing authorization, and applicable cancellation procedures will be disclosed before purchase.
5. White-Label Services and Reseller Responsibilities
Agency Platform allows authorized agencies and resellers to offer eligible Services under their own branding.
Unless otherwise agreed in writing:
- The reseller maintains the direct commercial relationship with its end clients.
- The reseller determines its own retail pricing and client-facing service arrangements.
- Agency Platform provides the agreed services and reporting to the reseller.
- The reseller is responsible for obtaining necessary client approvals, permissions, and access credentials.
- The reseller must accurately represent the scope, limitations, and deliverables of the Services.
- Agency Platform will not independently contact the reseller’s end clients for sales or marketing purposes without authorization.
Resellers are responsible for ensuring that their client agreements comply with applicable laws and do not promise outcomes or obligations beyond those agreed with Agency Platform.
6. Pricing, Payments, and Billing
Service fees are based on the selected package, membership, project scope, or customized quotation.
All applicable fees will be communicated before the relevant purchase or service activation.
By purchasing a paid Service, you authorize Agency Platform or its authorized payment processor to collect the agreed charges using your selected payment method.
You agree to maintain valid and current billing information.
Advertising budgets, third-party software subscriptions, hosting charges, domain registration fees, platform fees, and other external expenses are separate from Agency Platform management fees unless expressly included in the purchased package.
Any applicable taxes may be added as required by law.
If payment fails or remains overdue, Agency Platform may notify you and, subject to applicable law and contractual commitments, suspend affected paid Services until the outstanding amount is resolved.
7. Subscription Renewals, Cancellations, and Refunds
Agency Platform offers month-to-month service arrangements for eligible ongoing services unless a specific package or written agreement states otherwise.
Customers may request cancellation, suspension, or changes to their Services through the dashboard or by contacting Agency Platform support.
Cancellation takes effect according to the applicable billing terms and confirmed cancellation date.
No cancellation penalty applies to eligible month-to-month services. However, fees already incurred, completed work, committed third-party costs, or outstanding balances may remain payable where permitted by law and disclosed in the applicable agreement.
Refund eligibility for completed services, prepaid periods, one-time projects, and unused service periods will be governed by the applicable order terms and any published refund policy.
Nothing in these Terms limits any refund or cancellation rights provided by applicable consumer protection law.
8. Service Delivery and Client Cooperation
Successful service delivery requires timely cooperation from the customer or reseller.
You agree to provide, where reasonably necessary:
- Accurate business and project information.
- Website, advertising account, analytics, or platform access.
- Required approvals and feedback.
- Brand guidelines, logos, images, and other approved materials.
- Information necessary for technical integrations and conversion tracking.
Project timelines may be affected by delayed approvals, incomplete information, technical limitations, third-party platform restrictions, or changes in project scope.
Any material changes to the agreed scope, timeline, or fees will be communicated for approval before implementation.
9. Digital Marketing Performance Disclaimer
Agency Platform provides professional marketing services using appropriate strategies, tools, and industry practices.
However, digital marketing results depend on factors outside our control, including competition, advertising budgets, website performance, consumer behavior, search engine algorithms, market conditions, and third-party platform policies.
Unless expressly guaranteed in a signed written agreement, Agency Platform does not guarantee:
- Specific search engine rankings.
- A fixed number of leads, enquiries, or sales.
- Particular advertising conversion rates.
- Guaranteed revenue or return on advertising spend.
- Specific social media engagement or follower growth.
- Acceptance or approval by third-party advertising platforms.
Reports, projections, recommendations, and forecasts are provided for business planning and performance evaluation and should not be interpreted as guaranteed outcomes.
10. Advertising Accounts and Third-Party Platforms
Some Services require access to external platforms, including Google Ads, Meta, Google Analytics, social media networks, affiliate platforms, website hosting providers, and other technology services.
Customers remain responsible for complying with the applicable third-party platform policies.
Agency Platform is not responsible for independent decisions made by third-party platforms, including advertising disapprovals, account suspensions, algorithm changes, service interruptions, or policy restrictions, except to the extent caused by Agency Platform’s breach of its obligations or applicable law.
Customers are responsible for funding advertising spend and other third-party charges unless otherwise agreed in writing.
11. Intellectual Property and Ownership
Agency Platform retains ownership of its proprietary software, dashboard technology, systems, templates, methodologies, internal tools, trademarks, and other pre-existing intellectual property.
Customers retain ownership of the content, trademarks, business information, and other materials they lawfully provide.
Ownership and usage rights for custom deliverables, including websites, designs, written content, and advertising creative, will be determined by the applicable service agreement.
Unless otherwise specified, customers receive the agreed rights to use final, paid-for deliverables for their intended business purposes.
Third-party software, licensed imagery, fonts, plugins, and other externally licensed materials remain subject to their respective licensing terms.
Customers must not copy, reverse engineer, redistribute, or commercially exploit Agency Platform proprietary technology except as expressly authorized or permitted by law.
12. Confidentiality and White-Label Protection
Both parties agree to protect confidential business information received during the service relationship.
Confidential information may include client records, account credentials, campaign strategies, pricing arrangements, business plans, financial information, and nonpublic technical information.
Neither party may disclose the other party’s confidential information except where necessary to provide the Services, authorized by the disclosing party, or required by law.
Agency Platform will use reasonable safeguards to protect reseller and client information.
Additional confidentiality or nondisclosure agreements may be executed when requested and mutually agreed.
13. Data Privacy and Security
Agency Platform processes personal information in accordance with its Privacy Policy and applicable data protection laws.
Users are responsible for ensuring that personal information submitted through the Services has been collected and shared lawfully.
Where required, customers and resellers must obtain appropriate consent for analytics, advertising tracking, cookies, remarketing, and other marketing technologies.
Agency Platform implements reasonable technical and organizational safeguards designed to protect information against unauthorized access, loss, misuse, or disclosure.
Where legally required, the parties may enter into additional data processing agreements addressing their respective data protection responsibilities.
For more information, please review our Privacy Policy: https://www.agencyplatform.com/privacy-policy/
14. Acceptable Use
Users must not use Agency Platform’s website, software, or Services to:
- Conduct fraudulent, deceptive, or unlawful activities.
- Distribute malware or harmful software.
- Attempt unauthorized access to systems or accounts.
- Violate intellectual property or privacy rights.
- Submit misleading advertising claims or prohibited content.
- Interfere with the security or operation of the platform.
- Misuse software tools, reporting systems, or third-party integrations.
Agency Platform may investigate suspected violations and take proportionate corrective action, including restricting access or terminating Services where appropriate.
15. Reporting and Analytics
Agency Platform may provide dashboards, reports, audits, and analytics derived from customer accounts and third-party data sources.
Reported information may differ between platforms due to attribution models, reporting delays, tracking limitations, consent settings, data processing methods, or platform-specific definitions.
Agency Platform does not guarantee that all third-party reporting data will be uninterrupted, complete, or error-free.
Customers should review important business decisions using the relevant source systems and verified financial or sales records.
16. Service Availability and Maintenance
Agency Platform aims to maintain reliable access to its website, dashboard, and Services.
However, access may occasionally be interrupted due to maintenance, software updates, technical issues, security incidents, network failures, or third-party service outages.
Where reasonably practical, Agency Platform will provide notice of significant planned interruptions.
Agency Platform does not guarantee uninterrupted availability unless a specific service-level commitment has been agreed in writing.
17. Suspension and Termination
Agency Platform may suspend or terminate access where a user materially violates these Terms, engages in fraudulent or unlawful activity, creates a significant security risk, or fails to resolve overdue payments after appropriate notice.
Customers may discontinue Services in accordance with the applicable cancellation terms.
Following termination, access to paid features may end, while access to account information or dashboard data may continue where supported by the applicable plan and retention policies.
The parties remain responsible for obligations accrued before termination.
18. Disclaimer of Warranties
Except for express commitments made in an applicable written agreement and warranties that cannot legally be excluded, Agency Platform provides its website, software, and Services on an “as available” basis.
Agency Platform makes no additional warranties regarding uninterrupted access, error-free operation, compatibility with every third-party system, or specific commercial outcomes.
Nothing in this section excludes warranties or statutory rights that cannot be excluded under applicable law.
19. Limitation of Liability
To the maximum extent permitted by applicable law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages arising from the use of the Services, including lost profits, lost business opportunities, or lost data, except where such exclusions are prohibited by law.
Any agreed financial limitation on direct liability must be specified in the applicable service agreement or confirmed by Agency Platform legal counsel before these Terms are published.
Nothing in these Terms excludes liability for fraud, willful misconduct, or other liability that cannot legally be limited.