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Established in 1995, Seasons is one of the oldest yet leading brands in women’s ethnic fashion! They believe in creating luxurious and contemporary products for every woman to look and feel her best at any given time without compromising on style and elegance. Seasons India has been creating the most diverse fashion line yet to be found at wearable prices. From Sarees to Lehengas and Salwar Kameez to Gowns, they have it all.
Selling women’s clothing online is a cut-throat market and especially difficult to achieve results. Being a relatively new website, their website was buried in Google for their target keywords and wanted increased online visibility by improving Google Page 1 rankings for non-branded keywords and organic visits. A year ago i.e. in April 2021, they had just 20 odd non-branded keywords ranking on Top 2 pages of Google.
Implementing the above strategies successfully boosted their organic rankings, traffic and brand visibility.
Take a look below.
Prior to SEO: 
After 5 Months: 
After 11 Months: 
The Google Organic traffic boosted from 3,711 to 11,699 visits in 12 months – a massive improvement of 215%.
