Local SEO is one aspect of the SEO division, which is often overlooked by website owners and SEO service
providers. Notably, local SEO is important for businesses and can be of utmost help during the planning stages of a new website optimization campaign. It helps businesses to gain extensive recognition in their locality and to grab customers more accurately. For example, if one is an electrician based in Fairfax, for whom electrician would not be beneficial, but electrician Fairfax could be.
Such campaigns work on the same lines as that of the other white hat SEO, but the only difference between SEO and local SEO is that the reach in the latter's case would be restricted to the locality of one's business. This helps in increasing brand awareness and online visibility.
These efforts can benefit the local businesses such as lawyers, dentists, restaurants, plumbers, electricians, real estate, family owned business,
etc. Local keyword rankings are easy to achieve and would help to target relevant traffic.
Summarizing the facts, it can be said that local SEO benefits your business as:
- earns better ROI
- increases traffic
- increases online visibility and brand awareness
- takes less time to rank as compared to national level keywords
Importantly, it is the customer who is looking out for your services. If the localized SEO techniques are utilized, it would be easier for the potential customers to find your business locally.