SEO Success Case Study For Seasons India

Learn How Agency Platform Helped Seasons India Achieve 215% Growth In Organic Traffic In A Year.

About Seasons

Established in 1995, Seasons is one of the oldest yet leading brands in women’s ethnic fashion! They believe in creating luxurious and contemporary products for every woman to look and feel her best at any given time without compromising on style and elegance. Seasons India has been creating the most diverse fashion line yet to be found at wearable prices. From Sarees to Lehengas and Salwar Kameez to Gowns, they have it all.

The Challenge

The Challenge

Selling women’s clothing online is a cut-throat market and especially difficult to achieve results. Being a relatively new website, their website was buried in Google for their target keywords and wanted increased online visibility by improving Google Page 1 rankings for non-branded keywords and organic visits. A year ago i.e. in April 2021, they had just 20 odd non-branded keywords ranking on Top 2 pages of Google.

The Approach

The Approach

  • We identified how potential customers were searching through an extensive and in-depth keyword research.
  • We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
  • We developed and distributed SEO friendly content on relevant websites. We managed to create SEO content for their category pages to help with rankings.
  • We also fixed their website architecture and improved internal linking so Google could properly access as many relevant pages as possible.
The Approach

The Result

Implementing the above strategies successfully boosted their organic rankings, traffic and brand visibility.
Take a look below.

#1. Keyword Rankings

Google Analytics Graph
Prior to SEO Prior to SEO:
Website ranked on Page 1 and 2 of Google for just 20 keywords.

After 5 Months After 5 Months:
The website went from ranking for just 20 keywords to ranking for 104 keywords in September, 2021. An increase of 420%.

After 11 Months After 11 Months:
By March, 2022, we saw a tremendous improvement in Google rankings. The website now ranked on Google Page 1 and 2 for 202 keywords i.e. a whopping 910% improvement.

#2. Google Analytics

Google Analytics Graph

The Google Organic traffic boosted from 3,711 to 11,699 visits in 12 months – a massive improvement of 215%.

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