{"id":975,"date":"2015-12-05T10:15:24","date_gmt":"2015-12-05T10:15:24","guid":{"rendered":"http:\/\/www.agencyplatform.com\/blog\/?p=975"},"modified":"2025-09-05T08:12:22","modified_gmt":"2025-09-05T08:12:22","slug":"cyber-monday-deals","status":"publish","type":"post","link":"https:\/\/www.agencyplatform.com\/blog\/cyber-monday-deals\/","title":{"rendered":"Cyber Monday Deals Topped Black Friday Sales making it the Biggest Online Shopping Day of the Year"},"content":{"rendered":"

 <\/p>\n

Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender<\/a> from sales point of view. In comparison, the first day of the week i.e. Cyber Monday turned out to be a humdinger of a day, as we saw online sales record touching a new high.<\/p>\n

<\/p>\n

According to Adobe’s recent press release, the less hyped Cyber Monday online deals<\/a> touched a new, $3 billion sales mark. The company described it as one of the remarkable days in the US’s sales history. It saw 200 million online shoppers browsing across 4,500 e-commerce sites and in the process registered a 16% increase in the sales margin, as compared to the previous year.<\/p>\n

Smart online shoppers contributed significantly to those record breaking sales numbers by adding a mammoth $799 million. While Apple’s iOS device sales generated a handsome $575 million, the sale of Android devices added a decent $219 million to the overall record sales tally as reported by the online research team of ChannelAdvisor and Custora<\/a>.<\/p>\n

The online researchers at ChannelAdvisor further observed that Cyber Monday sales witnessed a surge of 18% on a store to store, year to year basis with smartphone searches attracting 43% of the online traffic and 24% of sales at a decent 3.04% of average conversion rate. Speaking of traffic size, it was found that tablet searchers contributed to around 12% of Cyber Monday online traffic and 11% of online sales at a respectable 5.41% of average conversion rate followed by an impressive 65% of desktop sales, that too at a handsome 7.91% conversion rate.<\/p>\n

Adobe’s online sales report further pointed out that retailers offering heavy discounts upto an average of 21.5% also contributed heavily in the making of this year’s Cyber Monday as the biggest online sales extravaganza of sorts. The online business research report by HookLogic<\/a> found that online advertisers touched $134 of order value, which is very close to the overhyped Black Friday’s $137 AOV mark. On the contrary, Cyber Monday online shopping carts on an average had fewer items up their sleeves which in a way, made consumers buy higher ticket items as compared to Black Friday deals.<\/p>\n

Adobe further added a couple of other interesting sales facts saying that this year’s Cyber Monday display Ads noticed an increase of 57% in sales and a surge of 33% in social share value as compared to last year, which peaked after 6pm in the evening.<\/p>\n

Talking about peak shopping hours, ChannelAdvisor observed that this year’s Cyber Monday saw an increase in traffic in morning hours between 5:00 and 6:00 a.m. ET and continued to grow in the afternoon hours between 2:00 and 3:00 p.m. After a decent afternoon session, it began to climb its upward journey from 6:00 p.m till 11:00 p.m. ET.<\/p>\n

Talking about the same-store-sales report, ChannelAdvisor observed a 21.1% sales surge recorded by Amazon this year, which is 20.8% more than Black Friday sales. On the other hand, Google witnessed a sharp dip in its sales margin from 40.3% Black Friday sales volume to 18.6% on Cyber Monday. Google search text ads noticed dipping trends in the sales margin from Black Friday’s high of 7.4% to 4.7% during Cyber Monday’s shopping hours.<\/p>\n

For more information, email us at sales@agencyplatform.com<\/a> or call (888) 736-0541 Toll-Free.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Last weekend was supposed to be the busiest shopping weekend of the year but it turned out to be just a regular weekend. Marketers promote Black Friday as one of the biggest money spinner, but this year it proved to be quite a forgettable weekender from sales point of view. In comparison, the first […]<\/p>\n","protected":false},"author":1,"featured_media":1896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,188,47],"tags":[48,191,192,72,74,190,189],"class_list":["post-975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-ecommerce-2","category-marketing","tag-advertising","tag-blackfriday","tag-cybermonday","tag-ecommerce","tag-online","tag-sales","tag-shoping"],"yoast_head":"\nCyber Monday Deals Topped Black Friday Sales<\/title>\n<meta name=\"description\" content=\"Cyber Monday Deals Topped Black Friday Sales making it the Biggest Online Shopping Day of the Year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencyplatform.com\/blog\/cyber-monday-deals\/\" \/>\n<meta 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