{"id":355,"date":"2012-08-03T08:27:08","date_gmt":"2012-08-03T08:27:08","guid":{"rendered":"http:\/\/www.agencyplatform.com\/blog\/?p=355"},"modified":"2024-04-02T14:22:19","modified_gmt":"2024-04-02T14:22:19","slug":"a-new-way-to-target-your-ads","status":"publish","type":"post","link":"https:\/\/www.agencyplatform.com\/blog\/a-new-way-to-target-your-ads\/","title":{"rendered":"A NEW WAY TO TARGET YOUR ADS- GOOGLE ADWORDS TOPIC TARGETING"},"content":{"rendered":"

Every business caters to a certain section of potential customers. Many customers read the content (about you\/your company) available on the web, before associating themselves with you. To do all this, Google Adwords provides some really helpful tools. Till now you were able to target keywords, to show your ads on relevant webpages. But now, you will be able to target topics ( yes, Topics! ) to promote your ads and brand name.
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How will this \u201cnew topic targeting tool<\/a>\u201d help ?<\/strong><\/p>\n

With this new targeting option, you’ll be able to select from over 1,750 topics to target your ads. This will help you in reaching out to a broad spectrum of potential audience in the webspace.<\/p>\n

According to Google, \u201cTopic targeting is an easy way of placing your AdWords ads on multiple pages about a specific topic at once. Targeting by topics is an alternative to selecting individual placements where your ad can appear, or individual keywords that will trigger your ad.\u201d<\/p>\n

How is Topic targeting different from Keyword targeting?<\/strong><\/p>\n

In a blogpost, Google Adwords<\/a> explains topic targeting as \u201cusing topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large audience quickly and easily to generate awareness or drive sales. When using topic targeting, our system looks at all the terms on a page to determine the topic of the page and is less reliant on particular keywords. On the other hand, using keywords to contextually target allows you to target your ads to a more specific set of pages in the Display Network, since you use individual keywords to develop a theme in your ad groups. However, both targeting options can be used together to effectively reach an audience across the Google Display Network\u201d.<\/p>\n

Let us take an example. Suppose your company sells footwear products. The screenshot below shows the topic targeting options, that will help you to trigger your campaign.<\/p>\n

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This is just an example of how you can use topic targeting together to build awareness, increase consideration, and drive sales. You can furthur use sub-topics that are relevant to your main topic to refine your targeting.<\/p>\n

When keyword and topic targeting are used together, the ad will appear on contextually relevant pages on the Display Network (based on the keywords). Whenever the ad is contextually matched to specific pages associated with the targeted topics, the topic bid is used. (For example, you can bid up or down on topics and still show across the Display Network on other pages contextually related to your keywords.)<\/p>\n

In a blogpost, Search Engine Land<\/a> explains the ways in which topic targeting can improve your display advertising. In a nutshell, topic targeting can be useful in the following scenario:<\/p>\n