{"id":1660,"date":"2016-05-03T14:33:38","date_gmt":"2016-05-03T14:33:38","guid":{"rendered":"http:\/\/www.agencyplatform.com\/blog\/?p=1660"},"modified":"2024-11-20T05:55:18","modified_gmt":"2024-11-20T05:55:18","slug":"google-tests-longer-text-ads","status":"publish","type":"post","link":"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/","title":{"rendered":"Google Tests Longer Text Ads for AdWords"},"content":{"rendered":"<p>Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first <a href=\"http:\/\/searchengineland.com\/google-adwords-expanded-text-ads-test-two-headlines-248135\" rel=\"nofollow\">spotted<\/a> by Ginny Marvin of Search Engine Land.<\/p>\n<p>In its latest endeavor, Google&#8217;s testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users 47% more free space.<\/p>\n<p>Here&#8217;s a snapshot that gives a fair idea of the new look of Google AdWords Text Ads.<\/p>\n<p><a href=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/05\/longer-google-ads-adwords.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1661\" src=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/05\/longer-google-ads-adwords.jpg\" alt=\"longer-google-ads-adwords\" width=\"640\" height=\"221\" \/><\/a><\/p>\n<p>Let&#8217;s hear what Google thinks about it.<\/p>\n<blockquote><p>We regularly test different ad formats with the goal of providing useful information to users and driving even better results for advertisers. Beyond that, we don\u2019t have anything to announce at this time.<\/p><\/blockquote>\n<p>At the moment, the new Google AdWords with Expanded Text Ads is being tested before it&#8217;s released on a larger scale. If you want to know more on the subject, join the <a href=\"https:\/\/www.agencyplatform.com\/blog\/twitter-tests-10000-character\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> discussion here.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land. In its latest endeavor, Google&#8217;s testing an expanded Google AdWords Text Ad that features two lines containing the description, which now accommodates 80 characters; giving users [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[301,5,7],"tags":[139,82,15,67,62],"class_list":["post-1660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-2","category-google","category-pay-per-click","tag-ads","tag-adwords","tag-google-2","tag-pay-per-click-2","tag-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tests Longer Text Ads for AdWords - Agency Platform<\/title>\n<meta name=\"description\" content=\"Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tests Longer Text Ads for AdWords - Agency Platform\" \/>\n<meta property=\"og:description\" content=\"Google recently expanded its AdWords space by sporting longer text ad format. The newly expanded Google AdWords Text Ad was first spotted by Ginny Marvin of Search Engine Land.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Agency Platform\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-03T14:33:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T05:55:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/05\/42323218_xl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3720\" \/>\n\t<meta property=\"og:image:height\" content=\"2631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Thompson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Thompson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/\",\"url\":\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/\",\"name\":\"Google Tests Longer Text Ads for AdWords - Agency Platform\",\"isPartOf\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/google-tests-longer-text-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/05\/42323218_xl.jpg\",\"datePublished\":\"2016-05-03T14:33:38+00:00\",\"dateModified\":\"2024-11-20T05:55:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/#\/schema\/person\/eec2e1b84e5137a8873b29488681880f\"},\"description\":\"Google recently expanded its AdWords space by sporting longer text ad format. 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