{"id":1644,"date":"2016-04-27T14:30:11","date_gmt":"2016-04-27T14:30:11","guid":{"rendered":"http:\/\/www.agencyplatform.com\/blog\/?p=1644"},"modified":"2019-08-30T07:26:18","modified_gmt":"2019-08-30T07:26:18","slug":"more-than-half-of-digital-ad","status":"publish","type":"post","link":"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/","title":{"rendered":"More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop &#038; Mobile Paid Searches"},"content":{"rendered":"<p>Based on the survey conducted by PricewaterhouseCoopers, IAB&#8217;s Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market.<\/p>\n<p>Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion.<\/p>\n<p>Here&#8217;s the 2015 breakdown by ad category:<\/p>\n<p><a href=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/ad-formats.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1645\" src=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/ad-formats.png\" alt=\"ad-formats\" width=\"800\" height=\"491\" \/><\/a><\/p>\n<p>The paid search volume on the desktop accounted for 34% of the total ad revenue spend, which roughly comes to $20.3 billion. Compared to last year, the figures are down by 38%. But this didn&#8217;t have any negative impact on the revenue generation process, wherein the amount grew by more than $1 billion over 2014.<\/p>\n<p>Talking about mobile ad revenue, the small screen ads accounted for 35% of the total revenue generated in 2015, approximately $20.8 billion, which is 66% more compared to the 2014 gross revenue margin of $12.5 billion. Mobile paid search accounted for 43% of the total mobile ad revenue, which comes to approximately $8.9 billion in 2015.<\/p>\n<p>In 2015, the paid search value of both desktop and mobile platforms resulted in a revenue margin of $29.2 billion. In addition to that, total search market attracted nearly 49% of total digital ad revenue last year. In comparison, desktop and mobile display&#8217;s combined output value was $24.6 billion, which is approximately 41% of the total digital revenue generated.<\/p>\n<p>Check out this <a href=\"http:\/\/marketingland.com\/us-digital-ad-revenues-60-billion-2015-iab-174043\" rel=\"nofollow\">link<\/a> for a comprehensive report on the subject.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based on the survey conducted by PricewaterhouseCoopers, IAB&#8217;s Internet Advertising arm recently released a comprehensive 2015 digital-ad-revenue report for the US market. Going by the year over year analysis, the online ad spend in 2015, which grew over 20% compared to that of 2014, was worth approximately $60 billion. Here&#8217;s the 2015 breakdown by ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,7],"tags":[139,48,377,23,376,67,62,378],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising-2","category-pay-per-click","tag-ads","tag-advertising","tag-desktop","tag-mobile-2","tag-paid","tag-pay-per-click-2","tag-ppc","tag-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More Than Half of Digital Ad Revenue in 2015<\/title>\n<meta name=\"description\" content=\"More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop &amp; Mobile Paid Searches\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"More Than Half of Digital Ad Revenue in 2015\" \/>\n<meta property=\"og:description\" content=\"More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop &amp; Mobile Paid Searches\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"Agency Platform\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-27T14:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-30T07:26:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/17543154_l.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2508\" \/>\n\t<meta property=\"og:image:height\" content=\"1672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Thompson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Thompson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/\",\"url\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/\",\"name\":\"More Than Half of Digital Ad Revenue in 2015\",\"isPartOf\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/17543154_l.jpg\",\"datePublished\":\"2016-04-27T14:30:11+00:00\",\"dateModified\":\"2019-08-30T07:26:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/#\/schema\/person\/eec2e1b84e5137a8873b29488681880f\"},\"description\":\"More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop & Mobile Paid Searches\",\"breadcrumb\":{\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/#primaryimage\",\"url\":\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/17543154_l.jpg\",\"contentUrl\":\"https:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/04\/17543154_l.jpg\",\"width\":2508,\"height\":1672},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.agencyplatform.com\/blog\/more-than-half-of-digital-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.agencyplatform.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising\",\"item\":\"https:\/\/www.agencyplatform.com\/blog\/category\/advertising-2\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"More Than Half of Digital Ad Revenue in 2015 Resulted from Desktop &#038; 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