{"id":1489,"date":"2016-02-24T14:36:18","date_gmt":"2016-02-24T14:36:18","guid":{"rendered":"http:\/\/www.agencyplatform.com\/blog\/?p=1489"},"modified":"2024-11-13T05:10:29","modified_gmt":"2024-11-13T05:10:29","slug":"googles-much-awaited-amp","status":"publish","type":"post","link":"https:\/\/www.agencyplatform.com\/blog\/googles-much-awaited-amp\/","title":{"rendered":"Google&#8217;s Much Awaited AMP Project Goes Live for Specific Mobile Searches"},"content":{"rendered":"<p>It is being reported in certain media circles that <a href=\"http:\/\/www.agencyplatform.com\/blog\/google-fast-tracks-its-ambitious-amp-project-to-attract-more-advertisers\/\">Google&#8217;s ambitious AMP Project<\/a>, the fast moving mobile web page initiative has now gone\u00a0<a href=\"http:\/\/www.thesempost.com\/amp-results-now-live-in-search-results\/\" rel=\"nofollow\">live<\/a> in mobile SERPs. There was a lot of speculation around the much awaited project, which according to AdAge&#8217;s recent <a href=\"https:\/\/www.agencyplatform.com\/blog\/google-to-officially-launch-amp-mobile-content-in-serps-on-feb-24-2016\/\">reports<\/a> was supposed to hit the small mobile screens on February 24, 2016. And it did!<\/p>\n<p>As you can see the mobile searches are now sporting an AMP icon, which confirms that <a href=\"https:\/\/www.agencyplatform.com\/blog\/twitter-brings-googles-amp\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> is indeed serving AMP results for specific mobile search queries.<\/p>\n<p><center><a href=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/02\/google-amp-live.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1490\" src=\"http:\/\/www.agencyplatform.com\/blog\/wp-content\/uploads\/2016\/02\/google-amp-live.png\" alt=\"google-amp-live\" width=\"373\" height=\"663\" \/><\/a><\/center><\/p>\n<p style=\"text-align: center;\"><em>Image source: <a href=\"http:\/\/www.thesempost.com\/amp-results-now-live-in-search-results\/\" rel=\"nofollow\">http:\/\/www.thesempost.com\/amp-results-now-live-in-search-results\/<\/a><\/em><\/p>\n<p>However, <a href=\"https:\/\/www.agencyplatform.com\/blog\/google-amp-project-to-roll-out-with-google-analytics-support\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> has not officially confirmed this recent development. But it is certainly rolling out the project at the moment for specific mobile searches. This means that not everyone will get see it in the mobile SERPs; but many are already seeing it in their Google News carousel.<\/p>\n<p>And if you have seen it as well, please let us know in your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is being reported in certain media circles that Google&#8217;s ambitious AMP Project, the fast moving mobile web page initiative has now gone\u00a0live in mobile SERPs. There was a lot of speculation around the much awaited project, which according to AdAge&#8217;s recent reports was supposed to hit the small mobile screens on February 24, 2016. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[311,5,22],"tags":[186,15,23,19,28],"class_list":["post-1489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amp-2","category-google","category-mobile","tag-amp","tag-google-2","tag-mobile-2","tag-search","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Much Awaited AMP Project<\/title>\n<meta name=\"description\" content=\"Google&#039;s Much Awaited AMP Project Goes Live for Specific Mobile Searches\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agencyplatform.com\/blog\/googles-much-awaited-amp\/\" \/>\n<meta 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