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Now, it's no longer a tedious and cumbersome task to track the combined visibility of multiple online properties such as the mobile site, desktop site and the mobile app. The reason being, Google recently introduced a new feature called property sets that enables you to group multiple Google properties (including both apps and sites) to get a collective insight of…

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Tracking conversion goals and creating remarketing lists on Bing's Ads platform has just become a tad bit easier for marketers. The reason being, Bing's recently launched a Universal Event Tracking Tag Helper which will help marketers implement their UET Tags properly on Bing Ads. Marketers can make use of UET Tag Helper services through a chrome browser extension. Typically, marketers…

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Hey “Siri”, “Cortana” and “Alexa”, watch out! Here comes “Allo”, Google's own voice based Search Assistant. That's right. Google's own voice search assistant “Allo”, which is an instant chat based search assistant, recently made its debut at Google's developer conference held earlier this week. Much like Amazon's Alexa and Microsoft's Cortana, Google's own personal assistant “Allo” too lives deep inside…

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Managing multiple ad accounts at the same time on Bing's platform will become a lot easier for businesses as Bing comes out with the latest version of Bing Ads Editor. The newest Bing Ads Editor, version 11.0 has reportedly been launched with many additions that include support for multi-account management system along with visual redesign support and many other never…

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Google's now providing site owners with an opportunity not only to stand out in search results, but also to attract more targeted traffic to their sites. The reason being, Google recently introduced a new section to Google Search Console called “Rich Cards”. This section will display data related to Rich Snippets, App Indexing, AMP, schema and other ways through which…

click-to-call-mobile

Alphabet's market cap recently took over Apple's, with Google’s parent company gaining about $498.56 billion revenue as compared to Apple's $496.69 billion revenue share. According to Kantar's latest report, Android operating system is expected to make in-roads in international markets; especially since a lot of existing Windows users and some Apple users are considering switching to Android. According to Kantar…

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As per recent reports, Google's done rolling out the next installment of 2015 mobile-friendly update. Google's own webmaster, John Mueller went on to confirm these reports through his Twitter handle saying, “The mobile changes mentioned here are now fully rolled out.” FYI The mobile changes mentioned here are now fully rolled out. https://t.co/fTB3ia6LJ2 — John Mueller (@JohnMu) May 12, 2016…

facebook

Facebook's much hyped “Reaction” buttons that were launched at the end of February, 2016 have so far failed to live up to the expectations in terms of user engagement, reveals a new online study. Ending all media speculations, the company decided to give five more expressive emoji options to its users along with the trademark “Like” button. But the newly…

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At the Search Insider Summit last week, Microsoft's representatives officially announced that voice enabled searches contribute to nearly 25% of all searches that are made on Bing's search platform. Not only that, voice-enabled searches also tend to be a bit longer, in terms of number of words per query. It usually comes up to 6-10 words as compared to the…

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