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To keep the ad ecosystem more secure, Bing reportedly initiated an online campaign against scammers and hackers last year. They turned down 250 million ad proposals, blocked 50k sites and banned 150k advertisers.

Despite the crackdown, the tech support ads that appear in searches continue to be a cause of major concern, not only for the consumers but also for the second ranked search engine. According to reports, scammers typically disguised themselves as major tech firm representatives and convinced customers to pay large sums of money in order to free their computers from virus attack. Another tactic used by online scammers was to run paid search ads on computer brand tech support, such as “Microsoft Support”. As a result, Bing blocked over 15 million ads and 25k sites that promoted shady third-party online tech support services.

Although, Bing has relatively relaxed the trademark guidelines, it reportedly came out heavily against more than 50 million ads in 2015, which were found to be violating the guidelines. At the moment, the shady online tactics currently on its radar include phishing attacks, fake pharma ads and counterfeit goods ads. Moreover, it came down heavily on over 3 million ambiguous pages and 30 million ads were ceased. These ads were found to be promoting spammy and ambiguous content on the web.

About The Author

Chris Carter works at AgencyPlatform.com, a White Label Software + Services provider for online marketing agencies.

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